Looking for the PCX Factor...

We’ve not yet reached the end of January, but it feels like we’ve had an extraordinarily busy 2012 already.

That’s partly down to a rush of activity in our Marketing department where we’ve said goodbye to one bright young thing, welcomed another and begun the search for two more.

Graphic Artist Rachel Crump set out for pastures new after a mercurial couple of years having come to us straight from Coventry University. Rachel had a major input into PCS’s change of image, look and feel and some of our marketing messages in the time she was with us and we wish her well in her new job.

Even in a relatively short time, she’s left quite a legacy for her successor to follow – some of it clever enough to attract what appears to be a little flattery by imitation. Ironic that her ‘Anything but ‘me too’ message seems to have resulted in a ‘me too’ nod from elsewhere in the industry.

Currently occupying Rachel’s seat in the Marketing office, if not her role, is local lad Russell Booth, who has joined us as an intern with a mission to research potential markets. He’s already begun to make his mark and we look forward to Russell’s contribution over the months to come

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It does mean that we’re still on the hunt for our new graphics guru and we expect to make a decision on that post shortly.

What’s been encouraging is the response we’ve had not only to our ad for the Graphic Artist, but for another intern, too.

In the space of only a few days we had towards 100 applications for the two posts. In the end we had to call a halt to enquiries from one of the channels we were using otherwise we would have been well and truly swamped.

As you can imagine, that’s led to plenty of sifting through CVs up and down our admin corridor as we’ve tried to identify the folks with the X factor who can help us build on the momentum we’ve been creating over the last year or so – and especially since Ifra Expo in Vienna last October.

It’s been an interesting process, particularly with so many applications in such a short time.

On top of that, however, we’ve been talking to potential partners in a couple of overseas markets as we start to implement our strategy for 2012 and beyond.

That process is coming along nicely, too. Exciting times, indeed.